When it comes to serving your customers, you can never try too hard. The quality of your customer service is directly linked to your bottom line, with companies who prioritize their customer experience enjoying a 60% higher profit margin. These techniques to personalize your customer service can help take your business to the next level.

  1. Call them by name. When someone recognizes you and uses your name, it makes the experience more positive and memorable. Calling your customers by name shows them that you value them.
  2. Spotlight customers. Having a monthly customer spotlight on your social media or office bulletin board is a public way of acknowledging your appreciation. Customers are what make your business successful – so thank them!
  3. Handwrite notes. Whether it’s a thank you note, a birthday card, or a holiday greeting, take the time to sign it by hand. It only takes a few seconds, but sends a message that you truly value your customers.
  4. Reward feedback. When a customer takes the time to give you feedback, you should listen. Complaints should be dealt with promptly, but also cause you to see if there’s something you can change to prevent the situation in the future. Customer feedback that leads to these changes should be rewarded, perhaps with a gift card or public acknowledgement.
  5. Offer educational experiences. Customers come to your business because they value your expertise. Take the time to share knowledge with your customers by hosting demonstrations and workshops to help give them a better understanding of topics related to your business.
  6. Repay the patronage. Many of your customers own or work for businesses that can benefit your company. By doing business with your customers, you are strengthening the bond between you. Supporting their businesses helps ensure they will continue to support yours as well.

From the moment your customers come into your office or make contact on the phone, they will judge your business on how they are treated. 76% of customers believe the service they receive is a direct reflection of how much they are valued. Excellent customer service helps create loyal customers who will return again and again, even if your prices are higher than the competition. By taking the time to improve your customer service, you’re investing in the long-term health of your company and your bottom line.