The TDSIT Blog

Five of the Worst Social Media Mistakes SMBs Make and How to Avoid Them

Posted by Tim Stanley on Sun, Jul 31, 2016 @ 10:39 PM

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According to a recent study conducted by eMarketer, 88 percent of US companies are now using social media for marketing purposes. Considering this, many small and medium-sized businesses are feeling the pressure to hop on the social media train if they haven't done so already. 

However, if you want to have a successful social media presence, it's critical that your brand has a strategy in place. Otherwise, you could end up making some of these top five mistakes:

1. Having a presence on more social media channels than you can handle. It can be tempting to create social media profiles on every popular social media platform. However, when you do so, you're probably spreading yourself too thin. Your goal should be to share engaging social media content consistently on each platform that you have a presence on. It's hard enough to do this on one social media site, let alone eight!

2. Having the same strategy for each social media channel. Some people are under the impression that they can share great content on Facebook and then share this same post on every other social media channel that they have a presence on. While this may be time efficient, your audience will quickly lose interest if they are seeing the same message from you across all of your social media accounts. Instead, differentiate your strategy on each of the social media platforms such as using Twitter to announce your sales promotions and Facebook to share industry news. 

3. Ignoring comments. Social media needs to be a two-way conversation. If a customer reaches out to you via social media, you absolutely must respond, and in a prompt and professional manner. 

4. Over-promoting your business. Some businesses use social media to constantly promote their brands. If you're regularly making a hard-sell on social media, there is sure to be some backlash from your followers. Remember to first use social media to build relationships, and then introduce the idea of doing business together.

5. Failing to look at metrics. The unique thing about social media is that you can actually track how well your campaigns are performing and make adjustments when necessary. Failing to track metrics can lead to a wasted investment and the inability to improve the effectiveness of social campaigns. 

Be sure to take the time to develop a well-planned social media strategy for your best chance of success!

Tags: SMB, social media mistakes

Why the Surge in Managed Print Services for the SMB Market?

Posted by Tim Stanley on Thu, Aug 23, 2012 @ 11:27 AM

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If you're reading this then you're likely wondering why there has been a giant surge in Managed Print Services (MPS) within the small-to-medium-sized business market. Well, the simple answer is that it fits the market's needs. 

Today's SMB companies are stretched thin. Their budgets are stretched thin, as is their time. They don't have the budget for the upfront costs of expensive printing equipment and certainly don't have the time to get acquainted with their current print environment in order to do bulk ordering, preventative maintenance, fix errors and jams or even determine how much printing they do/need. The result of this chaos is that most SMB companies have no idea how many printers they have and from how many vendors. They also don't know how much they print and spend on printing annually, nor how much they could save with bulk purchase agreements or standardization.

Hopefully you are already asking yourself, “do I know how many printers we have? Do I know how many vendors those printers are spread across? Have I any idea how much my company prints annually, or how much we spend on that printing?

If you don't know, you're not alone—not by a long shot. But not knowing is costing you time and money. Money is being wasted by spending too much on servicing a mixed print environment, and time is wasted from staff trying to fix print-related issues themselves despite a lack of knowledge about that specific type of machine (how could they in a mixed environment?).  

If this sounds all too familiar then like so many before you, you're a solid candidate for Managed Print Services. 

Stats & Facts: What's Fueling the MPS Movement
When future Managed print converts see the stats and facts about the industry, their decision not only becomes clear—but they are confident in their choice to migrate to MPS. Understanding the MPS landscape is critical to understanding whether MPS is right for you, so consider the following facts:

  • 90% of all North American companies don't have a grip on their print environment, have no idea how many printers they have or how much they are spending on printing annually
  • 40% of printers are purchased without formal procurement approval (think: sky-high costs for consumables)
  • Today’s office makes 4 prints for every 1 copy
  • The average worker prints 10,000 pages annually, of which 17% are never even used
  • The average life span of a printed page in today’s office is less than 5 minutes
  • Only 10% of desktop laser printers are managed within a print environment but they print an average volume of 3650 pages each and every month
  • Industry insiders are predicting that over 50% of larger SMB companies will have adopted a Managed Print program by Q4 2014

Despite taking up a sizable chunk of office budgets printing hasn't come under the cost scrutiny that things like cell phone usage, long-distance charges, travel and other expenditures have. But given today's economic climate SMB companies are beginning to think more consciously about how much money is spent on printing—and how much of that is spent needlessly.  

Why all the converts you still ask? Well, the average SMB company saves 20-30% of their overall annual printing costs when they switch to a well run Managed Print program. And when you consider that companies, depending on toner coverage, are paying up to 10¢ for each B&W print and up to $1.00 per color print it is easy to see how the savings could add up.    

To find out how much you could save by implementing a Managed Print solution in your business, contact us today for a no obligation office print assessment.

Print Assessment

Tags: managed print services, print assessment, MPS, printing costs, multifunction printer, Small Medium business, print costs, MFP, SMB