This year mobile officially became the primary means of engagement with consumers with eMarketer reporting that 51% of all digital media being viewed on a mobile device. It’s even been estimated that 91% of adults have their smartphone within reach 24 hours a day, and 11.3% of all web users use mobile devices exclusively.
It’s pretty clear, your business needs a mobile strategy. Here are four solid reasons why:
1. Mobile has special requirements - Viewing a website on a mobile device is a different experience than on a big screen. The need for a design that automatically adapts to your user’s device is crucial. Cluttered pages do not translate well when viewed on a mobile device and text should be clear and concise.
2. Try apps to enhance user experience - Apps are a great way to enhance user experience, especially if you are able to offer something truly useful through interactivity. Apps can offer users instant access to a customer service rep, encourage pre-sales and allow you to demonstrate your product in unique, fun ways.
3. Mobile is how consumers shop - Roughly 75% of mobile users now use their devices for shopping while in store. According to ComScore, three out of five web searches are done using a mobile device. Consumers will often check for the best price when standing in front of an item in the store and half of all travel and restaurant mobile searches lead to a purchase.
4. Marketing can be targeted - 95% of text marketing coupons are opened within 15 minutes of being sent. Mobile devices are taking a larger role in consumer’s buying decisions, making them the perfect vehicle for marketing.
Mobile is the next wave of consumer engagement. Make it a priority to develop an effective mobile strategy for your business!